When I sleep, my mind runs through countless interactions, memories, and simple joys. My brand, zzzz’s, visually represents the intersection between a subconscious flow of thoughts and spontaneous making. zzzz’s is an online shop with apparel, home decor, accessories, and prints. The artwork depicts a variety of topics that connect to young adults in a creative, playful, and engaging way through line drawings and doodles. To inspire and inform these drawings, I conducted experiments with nostalgic materials, environments, processes, and media. This allowed me to connect with a carefree mindset and create artwork that was less about the outcome, and more focused on the process of creating.
In my creative practice, I use graphic design and drawing to engage with my interest in entrepreneurship and marketing. This project not only connected to my artistic goals, but also reignited my passion and joy for creative making. The goal of zzzz’s is to give people products with artwork that will make them smile when they interact with it on a daily basis.
